Work

From safe havens to city shapers: purpose activation through community co-creation in queer micro-brands

Year: 2026

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-11-2025-6514

Author: Jie Xiao

Institution: South China University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Sustainable cities and communities

Open Access status: closed

OpenAlex ID: W7165121801

FWCI:

Cites: 109

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