Why do we follow Rozy?: In-depth interviews with followers of the virtual influencer Rozy on Instagram
Year: 2026
Type: article
Authors: Jae Won Lie, Giyeon Baek
Institutions: Sungkyunkwan University, Hallym University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
Funder: Hallym University
OpenAlex ID: W7165140785