Work

Modeling the lifetime value of retailers: a guide to marketing actions

Year: 2026

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-04-2023-0183

Authors: Mehir Baidya, Bipasha Maity

Institutions: Amrita Vishwa Vidyapeetham, Presidency University, Presidency University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7165168322

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Cites: 45

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