Exploring different virtual influencer types in green marketing: The roles of anthropomorphism, warmth, competence, and discomfort
Year: 2026
Type: article
Authors: Hayoung Sally Lim, Jeongmin Ham
Institutions: University of Oregon, University of Florida
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7165175972