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Unveiling mother's role for kids’ luxury apparel brand purchase

Year: 2026

Type: article

Study design: Observational Study

Source: International Journal of Fashion Design Technology and Education

DOI: 10.1080/17543266.2026.2688319

Authors: Harleen Mahajan, Neha Mehta, Ranjana Dureja

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7165796744

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Cites: 69

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