Work

Forging emotional brand attachment: the role of fear arousal

Year: 2026

Type: article

Source: European Journal of Marketing

DOI: 10.1108/ejm-01-2023-0011

Authors: Ying Ying Li, Kevin Voss

Institutions: Susquehanna University, Oklahoma State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7165802494

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Cites: 59

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