Work

Influencer marketing in fast fashion: effects on consumer purchase intention

Year: 2026

Type: article

Study design: Observational Study

Source: European Business Review

DOI: 10.1108/ebr-08-2025-0264

Authors: Sara Teixeira, Sara Teixeira, Ana Fontes, Sandrina Teixeira, Sandrina Teixeira, Zaila Oliveira

Institutions: Centro de Estudos Organizacionais e Sociais, Universidade Técnica do Porto

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7165803016

FWCI:

Cites: 87

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