Work

Optimization of consumer promotions in the retail sector: a case study

Year: 2026

Type: article

Source: Journal of Modelling in Management

DOI: 10.1108/jm2-02-2026-0091

Authors: Dilek Tuzun Aksu, Sabriye Selin Tortop, Tugce Karagol, Aynur Seskir

Institution: Yeditepe University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7165885111

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Cites: 36

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