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Extensions as communicative signals: How brand entitativity and information accessibility shape reputational spillover

Year: 2026

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2026.2695802

Author: Joseph W. Chang

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7166331457

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Cites: 29

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