Work

Decanting relevance for younger consumers: Instagram content in the tradition-bound wine category

Year: 2026

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2026.2695793

Authors: Terry Stringer Damron, Kathryn Woods, Autumn Johnson Bentley, Delaney Jones

Institution: Austin Peay State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7166385778

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Cites: 22

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