The Catalytic Effect of Sensory Language: How Virtual Streamers “Talk” Consumers Into Purchasing
Year: 2026
Type: article
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.70199
Authors: Kai Zhang, Biao Luo, Xinyue Zhang, Xiuzhen Weng
Institution: Hefei University of Technology
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7166451026