Work

Not Under Our Watch: The Effect of Global‐Local Identity on Boycott Participation

Year: 2026

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.70200

Authors: Shashi Minchael, Pramit Banerjee, Ritesh Saini

Institutions: Texas Woman's University, Missouri Western State University, The University of Texas at Arlington

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W7166503020

FWCI:

Cites: 62

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