Work

Negative emotions and repurchase intention in fake fashion consumption: evidence from an emerging economy

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Contemporary Marketing Science

DOI: 10.1108/jcmars-03-2025-0014

Author: William Kwesi Senayah

Institution: Accra Technical University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7166524857

FWCI:

Cites: 64

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