Work

When to punish? A structural model of cognitive dissonance and moral reasoning in shaping consumer responses to greenwashing

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2026.2695081

Authors: Jungkun Park, Christine Ye, Jiawei Miao

Institutions: Hanyang University, Rensselaer Polytechnic Institute

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Responsible consumption and production, Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W7166538975

FWCI:

Cites: 62

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