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A study on The Impact of Rebranding on Customer Loyalty

Year: 2026

Type: article

Abstract: Rebranding is one of key Marketing strategy that improve the company image from their competitor brand. This Research paper examine the impact of Rebranding on customer loyalty looking into both positive and negative results from Rebranding. This study investigates thorough knowledge of how rebranding attempt affect consumer perceptions and loyalty through a review of the body of current literature and case studies.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.21023326

Author: Dr. Kirit Chauhan, Mr.Yasin Vikyani

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W7166561278

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