Work

Does paralinguistic confidence of streamers influence sales in livestreaming commerce? A view from signaling theory

Year: 2026

Type: article

Source: Aslib Journal of Information Management

DOI: 10.1108/ajim-06-2025-0402

Authors: Feiming Chen, Jichang Zhao, Lin MA

Institution: Beihang University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Central University Basic Research Fund of China

Awards: G1368723476, G4691319735, G7359107364

OpenAlex ID: W7166646260

FWCI:

Cites: 48

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