Work

Book now, travel later: the impact of promotion restrictions in tourism livestreaming on impulse purchase under prepaid tourism

Year: 2026

Type: article

Source: Journal of Hospitality and Tourism Technology

DOI: 10.1108/jhtt-06-2025-0527

Authors: Mingding Wei, Nuo Dong, Yiyan Wang, Jun (Justin) Li

Institutions: Anshun University, South China Normal University, City University of Macau

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Social Science Fund of China

Award: G8376899904

OpenAlex ID: W7166672346

FWCI: 9.84

Cites: 62

Cited by: 1

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