Work

Unpacking the bundling–performance relationship: a meta-analytic contingency perspective

Year: 2026

Type: article

Study designs: Systematic Review, Meta-Analysis

Source: European Journal of Marketing

DOI: 10.1108/ejm-07-2024-0620

Authors: Carla Ramos, Juliano Domingues da Silva, Danny P. Claro, Marco A.P. Alves

Institutions: Insper, Universidade Estadual de Maringá

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7166738201

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Cites: 93

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