Work

The responses observed of consumers during the viewing of short video advertisements: a study based on EEG signals

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-07-2025-1488

Authors: Zhipeng Zhang, Bo Xie, Liyi Zhang

Institutions: Hubei University Of Economics, Jiangsu University of Science and Technology, Wuhan University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

Funders: Natural Science Research of Jiangsu Higher Education Institutions of China, Humanities and Social Science Fund of Ministry of Education of China

Awards: G3898709075, G4258001692

OpenAlex ID: W7166745998

FWCI:

Cites: 51

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