Influencer marketing and consumer motivations through the lens of the Means-End Chain theory
Year: 2026
Type: article
Authors: Lama Halwani, Julie Guidry Moulard
Institutions: Grenoble Ecole de Management, Louisiana Tech University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7166873807