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Opinion leaders, designers’ labels and brand image as drivers of identity-driven consumption in emerging fashion market

Year: 2026

Type: article

Study design: Observational Study

Source: Research Journal of Textile and Apparel

DOI: 10.1108/rjta-12-2025-0290

Authors: Mostaque Ahmed Zebal, Sohel Ahmed, Taimur Sharif, Ding Hooi Ting

Institutions: Tuskegee University, Newcastle University, American University of Kurdistan, Universiti Teknologi Petronas

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7167035562

FWCI: 10.03

Cites: 43

Cited by: 1

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