Work

Phygital customer experience in healthcare: the role of market-focused flexibility

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2026.2696015

Authors: Pradeep Kumar, Pratibha Singh, Payal Sanan

Institutions: Somaiya Vidyavihar University, K J Somaiya Institute of Management, Manipal Academy of Higher Education, Prin. L. N. Welingkar Institute of Management Development and Research

Language: English

Topic: Health, Technology, Consumer Behavior

Subfield: Health Information Management

Field: Health Professions

Domain: Health Sciences

SDGs: Good health and well-being, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W7167060985

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Cites: 35

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