Volkswagen as People's Car
Year: 2026
Type: article
Abstract: Volkswagen translates directly to "people's car" (or "people's wagon") in German. Volk: Means "people" Wagen: Means "car" or "vehicle. The company was founded in 1937. The goal was to manufacture an affordable, efficient automobile that the average German citizen could actually afford. The famous Volkswagen Beetle was born from this initiative.
Language: English
Topic: American History and Culture
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7167087816
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