Work

Marketing Effectiveness of Akropora Decorative Coral (Acropora Sp.) at PT. Agung Aquatic Marine, Badung Bali

Year: 2023

Type: article

Abstract: Coral reefs are marine biota that reproduce by budding and fertilization, making them natural resources aquarium consumers in Europe, America, and Asia are very interested in. Since Indonesia is the largest tropical nation producing sponges, there is an increasing need for imported products. Consequently, it may be inferred whether marketing can be carried out effectively as planned or targeted in accordance with the targets that the organization has established. This study uses descriptive qualitative analysis to investigate the marketing strategies and efficiency of Akropora decorative corals (Acropora sp) at PT. Agung Aquatic Marine in Badung, Bali. Additionally, PT. Agung Aquatic Marine's marketing efforts are deemed successful because the business's target may be met and ornamental coral sales keep rising each month. In addition, the marketing carried out by PT Agung Aquatic Marine is considered effective because the sale of ornamental corals continues to increase every month and can achieve the company's target.

Source: Jurnal IPTEKS Pemanfaatan Sumberdaya Perikanan

DOI: 10.20956/jipsp.v10i1.27210

Authors: Muhammad Ridwan, Mauli Kasmi, Abdullah, Ilyas, Lisa Septiani

Institution: Politeknik Pertanian Negeri Pangkajene Kepulauan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Life below water

Open Access status: diamond

OpenAlex ID: W7167343171

FWCI:

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