Work

A comparative content analysis of food marketing strategies on social media used by big food and beverage companies

Year: 2026

Type: article

Source: British Food Journal

DOI: 10.1108/bfj-10-2025-1351

Authors: Bryan Ye, Sarah McConville, Jessica Malloy, Emily Denniss, Rajshri Roy

Institutions: The University of Sydney, Deakin University, University of Auckland

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

Funder: Faculty of Medicine and Health, University of Sydney

Award: G816262116

OpenAlex ID: W7167484161

FWCI: 12.9

Cites: 31

Cited by: 1

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