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AI-driven marketing and sustainability: from intelligent persuasion to responsible market transformation

Year: 2026

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2026.2705205

Authors: Pham Van Hau, Carolyn Strong, Park Thaichon

Institutions: Unitec Institute of Technology, Cardiff University, University of Southern Queensland

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W7169134491

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Cites: 25

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