Work

How multimodal cues shape tourist engagement in platform-mediated travel videos

Year: 2026

Type: article

Source: Asia Pacific Journal of Tourism Research

DOI: 10.1080/10941665.2026.2700410

Authors: Xin Li, Fangyu Liu, Fuxin Jiang, Rob Law

Institutions: University of Science and Technology Beijing, ByteDance (China), University of Macau

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: G8282873391

OpenAlex ID: W7169184329

FWCI: 12.4

Cites: 49

Cited by: 1

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