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Artificial and misfit: The sincerity challenge of AI influencers in social advocacy

Year: 2026

Type: article

Source: Journal of Marketing Communications

DOI: 10.1080/13527266.2026.2704128

Authors: Weilu Zhang, Hanyoung Kim, Mengtian Jiang

Institutions: University of Kentucky, Chinese University of Hong Kong

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

Funder: University of Kentucky

OpenAlex ID: W7169221580

FWCI:

Cites: 72

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