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Consumer responses to AI-designed virtual luxury products: a double-edged sword for perceived brand innovativeness and authenticity

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-03-2026-0543

Authors: Xiaofei Bai, Hao Zhang, Xiaoning Liang

Institutions: Northeastern University, Northeastern University, Trinity College Dublin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7169551441

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Cites: 41

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