Work

Taking the role of marketing in consumer well-being seriously: It is about time—the PACT framework

Year: 2026

Type: article

Abstract: The authors offer a systems-level, managerial and strategic framework that organizes cross-disciplinary evidence on how marketing has harmed consumers, and most importantly to offer thoughts on how marketing might instead make well-being a central component of value creation.

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-026-01179-9

Authors: Andreas B. Eisingerich, Deborah J. MacInnis, Barbara Duffek, Winze Tam

Institutions: Imperial College London, University of Southern California, Georgia State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: hybrid

Estimated APC paid: $4,790