Virtue Ethics-Based Sustainable Marketing: How Biospheric Values and Ascription of Responsibility Shape Consumer Sentiment Toward Marketing
Year: 2026
Type: article
Study design: Observational Study
Source: Journal of Global Marketing
Author: Kihyon Kim
Institutions: Korea University, Sejong University, Korea University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Funder: Sejong University
OpenAlex ID: W7171217773
