Work

Towards a Biodiversity Positive Business Strategy: The MCRV (Monitoring, Conserving, Restoring, Valorizing) Framework

Year: 2026

Type: article

Abstract: ABSTRACT Despite mounting regulatory pressure and growing scientific consensus on biodiversity loss, most corporate action remains reactive, fragmented, and strategically peripheral. Existing frameworks address what firms should report rather than how they can build the organizational capabilities required to act strategically. Drawing on interviews with SMEs and cross‐disciplinary experts, and following the Gioia methodology, we develop the MCRV framework ( Monitoring, Conserving, Restoring , and Valorizing ) as a strategic configuration of Dynamic Capabilities for corporate biodiversity integration. Grounded in the Natural Resource‐Based View, the framework maps each MCRV component against the sensing, seizing, and transforming dimensions of Dynamic Capabilities: Monitoring as a sensing process through which ecological conditions become strategically legible; Conserving and Restoring as qualitatively distinct expressions of seizing; and Valorizing as a transforming process translating ecological knowledge into new products, services, and business models. MCRV offers scholars a process‐oriented account of biodiversity integration and managers a diagnostic instrument for directing strategic investment.

Source: Corporate Social Responsibility and Environmental Management

DOI: 10.1002/csr.70868

Authors: Jacopo Cricchio, Valentina Cucino, Alberto Di Minin, Gianmaria Ontano, Andrea Piccaluga

Institutions: Scuola Superiore Sant'Anna, Libera Università Maria SS. Assunta

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Life on land

Open Access status: hybrid

Estimated APC paid: $4,100