Immersive Promotion Strategies for Purchase Intentions: Leveraging Operational AI and AR/VR for Enhanced Consumer Response in Paint Retail
Year: 2026
Type: article
Study design: Observational Study
Source: Journal of Promotion Management
Authors: Viral Bhatt, Ravi Rajai
Institutions: Gujarat Technological University, Gujarat University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7171326758