Work

Digital coupon marketing strategies to mitigate channel competition in the business-to-business market

Year: 2026

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-03-2025-0212

Authors: Zhi Pei, Ruiliang Yan, Zixia Cao, Steve B. Zhou

Institutions: Southern Illinois University Carbondale, East Texas A&M University, University of Colorado Denver, University of Houston - Downtown

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7171782582

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Cites: 39

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