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Identity and Capability Dynamics in Masstige Sustainable Luxury: Insights From Sustainable Start‐Ups in Emerging Markets

Year: 2026

Type: article

Source: Business Ethics the Environment & Responsibility

DOI: 10.1111/beer.70141

Authors: Pallavi Singh, Ruchi Agarwal, Muhammad Atif

Institutions: Management Development Institute, O. P. Jindal Global University, Pôle Léonard de Vinci

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W7171806692

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Cites: 51

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