Work

Effect of experiential marketing on brand loyalty to plant-based food products among individuals with or without a convenience store membership

Year: 2026

Type: article

Study design: Observational Study

Source: British Food Journal

DOI: 10.1108/bfj-10-2025-1396

Authors: Ching Yin Ip, Chaoyun Liang, Chao-Chien Chen, Pei-Chi Huang

Institutions: Fu Jen Catholic University, National Taiwan University, Shih Hsin University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7171854754

FWCI:

Cites: 37

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