Work

Are Critics More Credible? When Positivity Is Expected, Negative Reviewers Are Perceived to Be Less Credible

Year: 2026

Type: article

Source: Journal of Consumer Research

DOI: 10.1093/jcr/ucag025

Authors: Junha Kim, Joseph K Goodman

Institutions: Rutgers, The State University of New Jersey, The Ohio State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7172001493

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Cites: 76

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