Work

When Good Intentions Meet Bad Experiences among Users of Prosocial Mobile Applications

Year: 2026

Type: article

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2026.2710247

Authors: The Anh Phan, Thi Trang Ninh, Tuan Anh Tran-Pham, Minh Thanh Pham, Huu Phuoc Tran, Thai-Doan Dang

Institution: Eastern International University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7172311666

FWCI:

Cites: 80

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