Work

An empirical study on the impact of nudges on sustainable fashion consumption: the moderating role of materialism

Year: 2025

Type: dissertation

Abstract: Research on sustainable consumption has examined different nudges, yet little is known about how these interventions work in the identity-relevant and emotionally driven context of fashion. Although sustainability cues are widely used in marketing, consumers react to them very differently, highlighting the importance of psychological differences in shaping behavior. Across four experimental studies, this research shows that visual and verbal nudges influence expected market price and purchase intention, but their effectiveness depends on individual characteristics. Need for cognition, self-concept clarity, consideration of future consequences, self-controland materialism shape how sustainability information is interpreted, offering insights for more tailored communication strategies.

Source: Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)

Author: Gampenrieder, Marie

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: green

Funder: Fundação para a Ciência e a Tecnologia

Awards: G3434864815, G388523895, Nova School of Business and Economics - Unidade de Investigação

OpenAlex ID: W7198517667

Cites: 124

Cited by:

Related to: 10