The Moderating Role of Self-Concept Clarity in the Relationship between Susceptibility to Interpersonal Influence and Conspicuous Consumption
Year: 2026
Type: article
Study design: Observational Study
Abstract: This study analyses the relationship between susceptibility to interpersonal influence (SII) and conspicuous consumption (CC), and the moderating effect of self-concept clarity (SCC) in this relationship. The participants (n=427) responded to the online questionnaire in this cross-sectional survey research. In addition to correlation analysis, we tested the moderation effect via the Hayes Process Macro. Results indicated a positive, significant, and strong relationship between SII and CC. SCC was negatively related to both SII and CC. The study revealed that SCC moderates the relationship between SII and CC. Therefore, as the level of SII increases, the tendency to CC also increases, but SCC negatively affects this positive relationship. DOI: https://doi.org/10.54663/2182-9306.2026.v.14.n.26.204-227
Authors: Özgür Kılınç, Serdar Yıldızb, Ali Arıcı
Institution: Inonu University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7202134083