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Reimagining customer experience as a 4E cognitive ecology in phygital service ecosystems

Year: 2026

Type: article

Source: Journal of Services Marketing

DOI: 10.1108/jsm-06-2026-0516

Authors: Pierre R. Berthon, Philip DesAutels, Tamara Rabinovich, Bruce Weinberg

Institutions: Bentley University, Quincy College, University of Massachusetts Amherst

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203619724

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Cites: 44

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