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Different engagement dimensions, different outcomes: consumer engagement with tech influencers and behavioural outcomes

Year: 2026

Type: article

Study design: Observational Study

Source: Journal of Marketing Management

DOI: 10.1080/0267257x.2026.2712510

Authors: Raffaele Filieri, Fereshte Rasty, Saleh Bazi, Lili Zheng

Institutions: Audencia Business School, Yazd University, Yarmouk University, Excelia Business School

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203640555

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Cites: 90

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