Unraveling the Complex Effects of Content Congruence on Engagement in Sponsored Tourism Videos: An Interpretable Machine Learning Approach
Year: 2026
Type: article
Source: Journal of Travel Research
Authors: Leyan Li, Junjie Wen, Zhixue Liao
Institution: Southwestern University of Finance and Economics
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
Award: G8098918719
OpenAlex ID: W7203676711