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Cross-cultural sensitivity and brand experience: implications for word-of-mouth

Year: 2026

Type: article

Study design: Observational Study

Source: Management Decision

DOI: 10.1108/md-11-2025-3384

Authors: Hsueh-Feng Chang, Chih-Hsing Liu

Institutions: National Kaohsiung University of Science and Technology, Ming Chuan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203704406

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Cites: 29

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