Work

The attitudes of Indian consumers towards sustainability marketing: a bibliometric analysis

Year: 2026

Type: article

Study design: Systematic Review

Source: Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness

DOI: 10.1108/cr-12-2025-0427

Authors: Swarnava Sengupta, Hemant Gupta, Mrinmoy Bhattacharjee

Institutions: Alliance University, ICFAI Foundation for Higher Education

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203708930

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Cites: 54

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