Work

Vicarious moral satisfaction: how audiences make sense of green influencers’ prosocial content and disengage from action

Year: 2026

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2026.2718009

Authors: Saleh Shuqair, Paloma Ciamponi Fernandes Martins, Marlon Dalmoro, Paulo Rita

Institutions: Universitat de les Illes Balears, Universidade Nova de Lisboa, Universidade Federal do Rio Grande do Sul

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203716020

FWCI:

Cites: 83

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