Work

Data-driven and economic insights into complementary and substitutive purchase behaviors in consumer segments

Year: 2026

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-12-2024-0880

Authors: Angela H.L. Chen, Jason Z.-H. Lee, Sebastian Gunawan

Institutions: Chung Yuan Christian University, Marist University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W7203822548

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Cites: 51

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