Work

Research on bundled pricing strategies for data products and services considering corporate user perceived value

Year: 2026

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-02-2025-0135

Authors: Qingfeng Meng, Mengyuan Li, Zhen Li

Institution: Jiangsu University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203858323

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Cites: 27

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