Work

The impact of online review endorsement styles on consumer adoption intention: a persuasion knowledge perspective

Year: 2026

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2026-0999

Authors: Zhong Zhao, Yunhuan Wang

Institution: Yantai University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7203916714

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Cites: 46

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