Work

Can AI outperform humans on Instagram? Evidence from engagement and growth metrics

Year: 2026

Type: article

Source: Journal of Research in Interactive Marketing

DOI: 10.1108/jrim-04-2026-0303

Author: Bruno Duarte Abreu Freitas

Institution: Universidade da Madeira

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7204082278

FWCI:

Cites: 32

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